The Great Rebrand of 35 ✨

There’s something about turning thirty-five that feels… different.

Not in a “mid-life crisis” way, but in a quiet, I actually want to get to know who I am now kind of way. I’m not chasing people pleasing versions of myself anymore. I’m choosing myself… intentionally, calmly, confidently.

This year feels like a new chapter. Not because everything is perfect, but because I’ve decided to make myself the priority. Not the noise. Not expectations. Not old habits. Just health, happiness, and the life I want for me and my child.

This rebrand isn’t about becoming someone new.It’s about finally becoming me.

More present.

More honest.

More aligned with what actually matters.

Less performing, more living.


What by Jessica Shorten is about

This space is where I document real life. Not the highlight reel, not the hustle culture fantasy, but the slow, intentional glow-up of a woman in her mid-thirties who’s choosing herself and her child every day.

It’s about growth, wellness, self-respect, and creating a life that feels good on the inside, not just looks good on the outside.


What I’ll be sharing here

Think of this blog as my personal archive of becoming:

🌿 Wellness & Mindset

  • Mental health check-ins
  • Learning to slow down
  • Boundaries, balance, and self-trust
  • Rebuilding my relationship with myself

🏋️‍♀️ Fitness & Health

  • Gym routines & workout plans
  • Getting stronger, not just smaller
  • Progress updates (the honest kind)
  • Building healthy habits around real life

🥗 Food & Nourishment

  • Simple meal plans
  • Easy, realistic recipes
  • Eating for energy, not restriction
  • Healing my relationship with food

👗 Style & Identity

  • Developing a personal style in my thirties
  • Dressing for me, not trends
  • Confidence through clothes
  • Finding my “signature look”

Life & Motherhood

  • Navigating life as a mam
  • Creating memories over perfection
  • Putting us first without guilt
  • Building a life I’m proud to show my child

This isn’t about becoming “that girl”.

It’s about becoming my girl.


The version of me who feels grounded.

Who chooses joy over chaos.

Who builds a life that feels soft, strong, and real.


Welcome to the Great Rebrand of Thirty-Five.

This time, I’m not reinventing myself.

I’m finally coming home to who I’ve always been.

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